Synergy Winston-Salem

Synergy Winston-Salem has a unique approach to fitness. Their studio offers 3 modalities to help their visitors turn on their power: SPIN, HIIT, and YOGA. Each of their modalities activates different strengths within their class takers. Synergy’s founder, Suzie, has a passion for helping people recognize how good they can feel through a balanced lifestyle. Her goal with her new studio is to give people a space to take care of their mental, emotional, and physical wellbeing and come into alignment within themselves. The studio is under construction with plans to open in early 2023.

branding, web, collateral

SCOPE:

powerful, inspirational, peaceful

Vibe:

BRAND GOAL:

A peaceful yet powerful brand that inspires mental, physical, and emotional well-being.

DESIGN NOTE

During our initial consult, Suzie often referenced the word “power.” This concept was integrated into the design by turning the letter “G” in “Synergy” into a power button with a neon glow. This represents how your internal power is activated by a well-rounded fitness routine.

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